Marketing of nutrition claims and the nutritional balance of foods

Illustration 1 shows a summary report of nutrition claims used for marketing food products, namely on the package or website, and their potential use as proxies for identifying the overall nutritional balance of food products. Therefore, each cell contain a qualitative assessment regarding whether a food product with a particular nutrition claim is significantly better or worse than, or equal to, similar products without such claims.

Illustration 1: Nutrition claims and BNI™
Foods	Nutrition claims
	Compared to those without them, products with claims of
	Low sugar are	Low fat are	High fiber are	Low sodium are
Breakfast cereals	better	worse	similar	similar
Chips, crisps & cravers	---	---	---	---
Corn chips	---	---	---	---
Potato chips	---	---	---	---
Yogurts	better	better	better	---
(The BNI™ is significantly better or worse than, or, else, equal to, that of similar products without particular nutrition claims; sig≤0.05, 2-tailed)

Want to know more?

BNI-INE - Referents and averages list: This BNI page offers the latest information on food nutritional balance.
Wiki of Science - Balance Nutrition Index™ (BNI™): This Wiki of Science page offers more information about the BNI™ technology.