Nutrition claims and nutritional balance

Marketing of nutrition claims and the nutritional balance of foods

Illustration 1 shows a summary report of nutrition claims used for marketing food products, namely on the package or website, and their potential use as proxies for identifying the overall nutritional balance of food products. Therefore, each cell contain a qualitative assessment regarding whether a food product with a particular nutrition claim is significantly better or worse than, or equal to, similar products without such claims.

Illustration 1: Nutrition claims and BNI™
Foods Nutrition claims
Compared to those without them, products with claims of
Low sugar are Low fat are High fiber are Low sodium are
Breakfast cereals better worse similar similar
Chips, crisps & cravers --- --- --- ---
Corn chips --- --- --- ---
Potato chips --- --- --- ---
Yogurts better better better ---
(The BNI™ is significantly better or worse than, or, else, equal to, that of similar products without particular nutrition claims; sig≤0.05, 2-tailed)

Want to know more?

BNI-INE - Referents and averages list
This BNI page offers the latest information on food nutritional balance.
Wiki of Science - Balance Nutrition Index™ (BNI™)
This Wiki of Science page offers more information about the BNI™ technology.

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