Marketing of health claims and the nutritional balance of foods

Illustration 1 shows a summary report of health claims used for marketing food products, namely on the package or website, and their potential use as proxies for identifying the overall nutritional balance of food products. Therefore, each cell contain a qualitative assessment regarding whether a food product with a particular health claim is significantly better or worse than, or equal to, similar products without such claims.

Illustration 1: Health-related claims and BNI™
Foods	Health-related claims
	Compared to those without them, products with claims of
	Wholegrains are	Heart health are	[Tick are]	Pick Me sun are
Breakfast cereals	better	similar	similar	similar
Chips, crisps & cravers	---	---	---	---
Corn chips	---	---	---	---
Potato chips	---	---	---	---
Yogurts	---	better	better	---
(The BNI™ is significantly better or worse than, or, else, equal to, that of similar foods without particular health claims; sig≤0.05, 2-tailed)

Want to know more?

BNI-INE - Referents and averages list: This BNI page offers the latest information on food nutritional balance.
Wiki of Science - Balance Nutrition Index™ (BNI™): This Wiki of Science page offers more information about the BNI™ technology.